Wearable technology is gaining popularity, especially with the fashionable new options that are popping up on the web.
Ringly is a line of 18k gold rings with precious and semi-precious stones. Designed by an actual jewelry designer, you would never know that the rings also sync with your phone and apps, vibrating to inform you about important messages, calendar events, and pre-approved notifications so you can keep your phone out of your hands yet still on call.
In a recent Elle article, Founder Christina Mercando explains the idea and the convenience behind Ringly, “I was just always missing calls and texts because my phone was in my purse, and my family was getting frustrated with me [to the point that] it became a running joke. And I was looking at my hands, and I thought, ‘You know, I wear some big rings. I wonder if I can make a technology that would fit into the things I wear every day that would help solve this problem and be useful?’ And so that’s where the idea came from. It was always about wanting to make beautiful things. It was never, ‘How can we make technology beautiful?’ I wanted to make beautiful things and put technology into them. And I think that’s very different from the way a lot of technology companies work, because they start with the technology first and then design around it. We’re using a very different approach by starting with the style and design.”
The current features of Ringly allows the user to get notifications after connecting it to any application on your phone. It will also let you know if it’s too far away from your phone, to say that you’ve left it behind. Or, if you tap your ring, it can vibrate your phone, so you can find your phone in your purse. (!!!)
As a new gadget and concept, Ringly will continue developing the software as time goes on. Mercando stated that the company has recently hired a neuroscientist to do some research and development into expanding the features of the ring.
Mercando says of wearable tech, “It’s still in its infancy right now. We’re seeing a lot of really cool products come out, but in order to hit a mass-production level, I think that they need to start looking better, and they need to start being a little bit more youthful. And for us, we think people are going to be buying electronics in the same way that we buy clothing today: You go into a store, and you buy the one that fits your style that day; even in terms of functionality, you buy the functionality that fits your lifestyle. We really see those things expanding. There are a lot of fashion brands today, and we think there are going to be a lot of wearable tech brands.”
For now, Ringly is available through pre-order on Ringly.com, however they foresee a collaboration with boutiques both large and small.
“For us,” says Mercando, “it’s more about where you buy jewelry and where our marketers go. It would be more of the Bloomingdales and Nordstrom types, and less of the Best Buys of the world.”
You can get your hands on Ringly for only $145, and they are currently running a 25% off sale for pre-orders on the site.