Facebook is the worst. Ello is emerging as exactly the opposite.
The live site describes Ello as a ‘simple, beautiful, and ad-free social network created by a small group of artists and designers.’
‘You are not a product’ its manifesto declares. It denounces social networks that track and record ‘every post you share, every friend you make and every link you follow” then sell the data to advertisers.’
‘We believe a social network can be a tool for empowerment,’ it proclaims. ‘Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.’
Ello, where real names are not required, is getting a boost after Facebook booted drag queens because of the ‘deception’ of not using legal names on the site.
Super-minimalistic and easy to navigate… I am liking it so far. Although, it’s really nothing like Facebook, so I don’t see the general masses jumping to convert anytime soon. That’s probably a good thing.
Friend me on Ello: @mixx_cia